Email marketing is a form of direct marketing using email to communicate to an audience of potential and current clients/customers. It helps you promote your business while building customer loyalty, trust and brand recognition. This is done with an email campaign.
An Email Campaign is a set of email marketing messages delivered at intervals and designed so that each message builds on the previous,
offering relevant new content, media and links without losing focus on the “call to action”.
When email campaigns are careful planned, the ROI is often very good because they deliver the multiple messages needed to make a purchase,
subscribe, download, etc.
Email marketing is an efficient way to stay connected with your clients and customers. These potential and current clients/customers are your
subscribers, your list.
You will constantly be building your list. The reason for this is that an email marketing database degrades by about 22.5% every year. This
happens as your contact’s email addresses change moving to another company, opt-out of your email list, or abandon old email addresses they
used to fill out forms on websites. These forms are called lead magnets.
A lead magnet is used to generate targeted leads, it is an incentive offered to potential subscribers-buyers in exchange for their email address. Lead magnets usually offer downloadable content that is valuable to the subscriber, such as a free PDF checklist, report, ebook, whitepaper, video, coupon, discount ect. They are found in blogs, articles, ads, social media ect.
Expensive printed ad space, television or radio time are not needed with email marketing. You can easily and quickly reach targeted markets thanks to effective email marketing software tools.
These tools can and should include:
Here’s a look at these software tools:
An Autoresponder is a very important tool used in email marketing. It is a program that allows you to remain in constant communication with your audience. The best way to use it is by sending relevant content that has a call to action.
List Segmentation is a technique of splitting up an email list into more targeted groups. This is used to send the most relevant content to
specific people on an email list.
Examples of Segmentation:
Email Analytics helps you to analyze and pinpoint what is and isn’t working in your email campaign, with an analysis of how your audience is interfacing with your message. It gives you the ability to break down your open rate and gain insight into who your reader and what happened, what did they do or not do. This allows you to improve your email campaign.
This email marketing tool gives you valuable information on delivery, open rates, click through rates, conversion rates, forwards, and bouncing mail, among others. These details provide insight on how to better engage your subscriber’s. And if no conversion is made, email analytics can help the marketer understand where a potential customer was lost.
Lead management keeps detailed contact records and history in one place, of has when your subscriber confirmed their address, name, email address, phone number and date/time of when they confirmed.
Tracking gives you live notifications when someone opens or clicks your emails. It also gives you real-time updates on when, how many times, where, and from what device a contact opened your email.
Email Marketing is basically simple but there are steps.
This video gets you started:
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