Autoresponder email marketing is a very effective tool for many types of businesses. An autoresponder is instrumental in helping you build the email list you need to grow your business.
What is an autoresponder?
An autoresponder is a computer program that automatically answers an e-mail sent to it with an email message. This email message may be information, a coupon or free offer sent to a subscriber who requested it.
Than a sequence of messages known as “follow ups” are sent in the order and frequency that you decide.
This email autoresponder series builds trust with your prospects, and customers as you share useful content that increases their awareness of you. If your content is well accepted, it’ll train your reader to open your emails, visit your website, and most importantly willing to do business with you.
You can use autoresponders to educate your customers about anything you need to before they buy.
How does it work?
The formula is simple: Consistancy = Familiarity = Trust = Sales.
The autoresponder’s most important function is to take people who are curious about what you offer and turn them into loyal fans.
Your autoresponder’s message has to connect with your prospect. It must deliver useful content that has your prospects eager to read
The message should get into the pain and problems your reader is facing now. It should give them small, quick steps toward a solution that solves your prospect’s problem and eases the pain. It should also address and overcome objections.
Than be sure to paint a picture of what their life will look like with that problem solved. Outline features and benefits. Create intense desire for what you have to offer. It’s also very helpful to show you’re a likable, nice person who’s a trustworthy expert.
As long as you keep adding to the sequence, you can keep your prospects engaged and interested until they’re ready and the time is right for them to take action. If your prospect isn’t ready to buy right now, great email content will keep them engaged until they’re ready to. An autoresponder will help you achieve that by staying in their mindset.